Shalini Murthy
Search
Subscribe
Shalini Murthy
Content

Content

All things needed for creating valuable content


AI can't tell you what to write.

AI can't tell you what to write.

Here's how to write for every stage of your buyer’s journey

Oct 30, 2026

•

6 min read

Does Your Content Cover the Queries AI Searches For?

Does Your Content Cover the Queries AI Searches For?

Here’s my query-fan-out tool to find out.

Oct 23, 2026

•

3 min read

AI Overviews Keep Skipping Your Content

AI Overviews Keep Skipping Your Content

Here’s the checklist that fixes it!

Oct 9, 2026

•

5 min read

The Content Outline Method You're Skipping

The Content Outline Method You're Skipping

Here's a 4-step process to build one.

May 8, 2026

•

5 min read

background

Shalini Murthy

Because content and SEO can be fun—promise.

Archive

© 2026 Shalini Murthy.
beehiivPowered by beehiiv