Shalini Murthy

Shalini Murthy

Because content and SEO can be fun—promise.

Content

AI can't tell you what to write.

Oct 30, 2026

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6 min read

AI can't tell you what to write.

Here's how to write for every stage of your buyer’s journey

Shalini Murthy
Shalini Murthy

AI SEO

+1

Does Your Content Cover the Queries AI Searches For?

Oct 23, 2026

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3 min read

Does Your Content Cover the Queries AI Searches For?

Here’s my query-fan-out tool to find out.

Shalini Murthy
Shalini Murthy

SEO

Will AI Replace SEO?

Oct 16, 2026

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6 min read

Will AI Replace SEO?

Nah, but here's my 10-step beginner-friendly SEO framework.

Shalini Murthy
Shalini Murthy

AEO

+1

AI Overviews Keep Skipping Your Content

Oct 9, 2026

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5 min read

AI Overviews Keep Skipping Your Content

Here’s the checklist that fixes it!

Shalini Murthy
Shalini Murthy
Your Content Has an Effort Score

Oct 2, 2026

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4 min read

Your Content Has an Effort Score

Here's a skill to make your content better.

Shalini Murthy
Shalini Murthy
Cleanup Isn't Editing

Sep 24, 2026

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4 min read

Cleanup Isn't Editing

So, here's my 6-step editing checklist and a tool to do it at scale

Shalini Murthy
Shalini Murthy
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Shalini Murthy

Because content and SEO can be fun—promise.

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