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Everything we have published, newest first.

AI can't tell you what to write.

AI can't tell you what to write.

Here's how to write for every stage of your buyer’s journey

Oct 30, 2026

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6 min read

Does Your Content Cover the Queries AI Searches For?

Does Your Content Cover the Queries AI Searches For?

Here’s my query-fan-out tool to find out.

Oct 23, 2026

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3 min read

Will AI Replace SEO?

Will AI Replace SEO?

Nah, but here's my 10-step beginner-friendly SEO framework.

Oct 16, 2026

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6 min read

AI Overviews Keep Skipping Your Content

AI Overviews Keep Skipping Your Content

Here’s the checklist that fixes it!

Oct 9, 2026

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5 min read

Your Content Has an Effort Score

Your Content Has an Effort Score

Here's a skill to make your content better.

Oct 2, 2026

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4 min read

Cleanup Isn't Editing

Cleanup Isn't Editing

So, here's my 6-step editing checklist and a tool to do it at scale

Sep 24, 2026

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4 min read

The Content Outline Method You're Skipping

The Content Outline Method You're Skipping

Here's a 4-step process to build one.

May 8, 2026

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5 min read

Let's start!

Let's start!

Better Late Than Never.

Apr 28, 2026

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1 min read

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Shalini Murthy

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